Small and Medium Business
- Between $5 and $10 million Annual Revenue
- Typically outsourced or a few Tech Staff members
- Modest IT skills, Employees usually learn on the job.
- Limited geographical boundaries (but may have few remote workers due to outsourcing)
- Limited OpEx and CapEx
- Use case of technology include price as limited CapEx and ease of use as less trained staff
- SMBs prefer the pay-as-you-go subscription model for software purchases
